A coordinated response
During a fast-moving measles outbreak, Medinz enabled public health teams to deliver urgent, targeted communications to thousands of clinicians across Auckland.
At a Glance
- Challenge: Rapidly evolving measles outbreak requiring urgent clinical communication
- Solution: Medinz clinical communications platform
- Outcome: Timely, targeted messages delivered to thousands of health professionals across Auckland
The Challenge
In 2019, Auckland experienced a significant measles outbreak that required swift, coordinated action across the health system. Public health teams needed to share accurate, up-to-date information with clinicians working across general practice, hospitals, and community settings.
With a relatively young population, including vulnerable communities living in close proximity in parts of the city, the situation was serious. There were 1100 diagnosed cases that sparked a run on the MMR vaccine.
The Solution: Medinz in Action
Medinz was used by Auckland’s three District Health Boards as the primary communications platform to inform general practices, urgent care centres and pharmacies about vaccine stocks. The critical message reached at least one contact person in each organisation.
Through Medinz, public health teams were able to:
- Send urgent and non-urgent outbreak updates to clinicians
- Target messages by role, specialty, and location
- Track message delivery and engagement in real time
- Share up-to-date guidance, alerts, and vaccination information
The message went out at about 8am and by 11 that morning, the full breakdown of where our MMR stocks across the greater Auckland metropolitan area were known. I’m exceptionally pleased.
Dr Cameron, chair of the Auckland Metro Primary Emergency Preparedness Service Level Alliance Team.
The Outcome
Broad clinical reach
Approximately 30 measles-related messages (23 of them urgent) were delivered to 2,900 practitioners across Auckland, who received outbreak communications through Medinz, supporting a consistent, coordinated response.
Timely, trusted information
Clinicians received current guidance as the situation evolved, helping inform decision-making across primary care and hospital settings.
Transparency and confidence
Public health teams were able to track message delivery and engagement, providing confidence that outbreak information was reaching the frontline.
Reduced pressure on the system
By keeping clinicians informed in real time, Medinz helped reduce uncertainty, duplication and delays across the wider health system.
Why It Matters
In a fast-moving outbreak, getting accurate information to the right clinicians at the right time can directly influence outcomes. Medinz enabled a coordinated, system-wide response – ensuring clinicians had clear, trusted guidance when demand was high and pressure on services was intense.
By providing visibility, consistency, and confidence across the system, public health teams were able to focus on managing the outbreak itself, rather than on the mechanics of communication.
Prepared for What Comes Next
Public health emergencies rarely follow a predictable script. Being ready isn’t just about responding quickly – it’s about having the right infrastructure in place before a crisis hits.
With Medinz already embedded and trusted, health teams were able to communicate decisively and collaborate at scale when conditions were uncertain.
When timing and trust matter
Get in touch to find out how Healthpoint can support your communication strategy.
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